About Yvonne Lau

The thing I do
best is people.

Operations is ultimately a people problem. Who's aligned, who's not. Where energy is being wasted. What a team is actually capable of if someone removes the right obstacle. I've been reading those dynamics—and acting on them—for over 20 years across businesses of every size and stage.

20+
Years building & scaling businesses
$300M
Combined lifetime revenue managed
5+
Tech ventures supported
Yvonne Lau speaking at the MIT Asia Business Conference

MIT Asia Business Conference

How I think about this work

I've always been drawn to the moment when a group of people stops being a collection of individuals and starts functioning as a team. Understanding what someone is actually good at—not just what their title says—and putting them in a position to use it. Knowing when a conversation needs to be direct and when it needs to be patient. Sensing where the real tension in a room is coming from, even when no one's named it yet.

That instinct has driven results across every context I've worked in. I have a strong track record of growing businesses multifold—across product categories, geographies, and stages. In the first decade of my career I grew client revenue as much as 3× year-over-year, not by having a better process, but by understanding what my clients actually needed and aligning my team to deliver it. As a leader through a major reorg of a $300M business, the hardest part wasn't the structure—it was helping people on both sides of change understand what was happening and why, and keeping them pointed in the same direction through it. As Employee #2, I built a venture platform from the ground up — standing up the legal entity, designing the org structure, hiring the team, setting up finance and fund operations, and supporting three portfolio companies through their own growth. Every decision came down to the same question: do the right people understand what we're trying to do, and do they have what they need to do it?

The fractional COO model fits the way I work. It puts me inside a company—not advising from a distance—where I can actually see the team dynamics, understand what's working, and get specific. I can see what the deck doesn't show. I can have the conversation the leadership team hasn't been able to have. And I can build the systems that let people do their best work without the founder in every room.

It doesn't matter what the function is or what the goal is. If the right people are aligned and understand what they're working toward, I can help them get there.

That's what I bring to scaling founders: business acumen built from two decades of growing real P&Ls, the operational infrastructure to make growth sustainable, and the interpersonal instinct to make organizations actually function. The ability to walk into a company, understand the people and the dynamics quickly, and build the kind of alignment that actually moves things. Whether that's a leadership team that's quietly not working, a hiring process that's producing the wrong people, a financial plan no one trusts, or a board relationship that's become defensive rather than strategic—underneath all of it, there are people who need to understand something differently, or be in a different role, or hear something they haven't heard yet.

I'm good at that part. And the operational infrastructure too.

Where this comes from

Twenty years of building across wildly different contexts—each one teaching the same lesson in a different way.

Building & growing businesses

In the first decade, earned eight promotions by growing revenue across multiple businesses—not managing existing ones. Built and launched new products and category extensions inside major global retailers, took on full P&L responsibility, and grew businesses multifold. Always moved from scaled businesses into incubating new ones—builder by instinct, operator by necessity.

Leading through transformation

Ran a rapid reorg and transformation for a $300M revenue business—consolidating three acquired entities with different cultures, different ways of working, and real resistance to change. The job was as much about people as it was about structure.

Corporate development & M&A

Spent years on the deal side—sourcing, due diligence, financial modelling, integration. Contributing member of a $150M digital transformation strategy. Learned that the hardest part of any acquisition isn't the transaction; it's what happens to the people on both sides afterward.

Co-founding a venture platform

Joined as Employee #2 to build an investment and operating platform from scratch—all core functions, fund formation support, and serving as a fractional operator to portfolio companies at the 0-to-1 and 1-to-100 stage. Every challenge came back to alignment: investors, leadership, teams.

Global teams, real complexity

Led teams of 10 to 100 people across multiple countries and functions. Managed $300M+ in combined revenue across a career. Worked across cultures and time zones where the interpersonal reads had to be sharper, because there was less room for misunderstanding.

Fractional COO work today

Embedded with post-PMF founders to build operational infrastructure, establish financial planning, align leadership, and prepare for fundraising or acquisition. The outcomes are operational—but the work is always about people first.

What I believe about good operations

People are the operation

Systems and processes only work if the people running them understand why they exist and feel ownership over them. Alignment isn't a soft outcome—it's the precondition for everything else.

The bottleneck is rarely what you think

Most founders try to fix everything at once. I've learned to find the one constraint that, if removed, unlocks everything else. Usually it's a people or communication problem wearing an operational costume.

Build, don't patch

The instinct to move fast is right. But there's a difference between speed and duct tape. Good operations make you faster—they don't slow you down.

Honesty over comfort

I'll tell you what I see. The conversation that's hardest to have is usually the one that needs to happen most. If your leadership team has a problem, you hear it from me—not from your next board meeting.

Background

Global perspective

Five years living and working in Silicon Valley gave me a firsthand understanding of tech ecosystems, startup culture, and the way builders think. I've lived, worked, and traveled extensively across North America, Asia, and Europe — which makes me comfortable in any room, across any culture, and fluent in the language of both operators and founders.

Speaking engagements

Invited speaker and panelist at MIT, Stanford University, Harvard University, and University of Chicago.

Education

McGill University  |  Stanford University  |  Harvard Business School

Languages

English — Fluent Cantonese — Fluent Mandarin — Fluent French — Working knowledge

Work with me

If you're at the inflection point—growth is real, but operations are breaking—let's have a 30-minute conversation. No pitch, no agenda.

Get in touch    How we work together →